User Acquisition & Performance Marketing Manager – Mobile Apps

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At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior User Acquisition & Performance Marketing Manager – Mobile Appsto join one of our clients' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you. Responsibilities: User Acquisition & Media Buying • Manage and optimize paid User Acquisition campaigns for mobile applications. • Launch, manage, and scale campaigns primarily for Android mobile apps, including Utility Apps and Mobile Games. • Manage campaigns across Google Ads and additional acquisition channels such as Meta, TikTok, DSPs, and mobile ad networks. • Test new campaigns, audiences, creatives, and traffic sources to identify opportunities for profitable growth. • Evaluate campaign performance based on CPI, CPA, ROAS, retention, LTV, and overall traffic quality. • Scale successful campaigns while maintaining agreed performance targets. Performance & Analytics • Monitor and optimize key UA metrics, including CPI, CPA, ROAS, LTV, retention, and payback. • Analyze performance across campaigns, countries, creatives, networks, devices, and audiences. • Use mobile measurement and attribution platforms such as AppsFlyer, Adjust, or Singular to monitor campaign performance. • Identify performance trends and optimization opportunities and turn data into actionable decisions. • Prepare clear reports on campaign performance, spend, and results. Budget Management & Scaling • Manage and allocate significant User Acquisition budgets across paid channels. • Follow a structured test → validate → scale approach when launching new campaigns and traffic sources. • Make budget allocation decisions based on campaign performance and unit economics. • Continuously identify opportunities to improve acquisition efficiency and scale successful campaigns. Creative & Product Collaboration • Work with creative teams to test video, static, and UGC-style advertising creatives. • Analyze creative performance and identify the concepts, hooks, and formats that generate the strongest results. • Provide performance-based feedback to improve future creatives. • Collaborate with Product and Monetization teams to improve conversion, retention, and monetization. Requirements • 2–3+ years of hands-on User Acquisition / Media Buying / Performance Marketing experience, with a strong focus on mobile applications. • Proven experience launching and scaling mobile apps through paid User Acquisition. • Proven experience managing $1M+ in paid User Acquisition spend. • Strong hands-on experience acquiring users for Android mobile applications. • Experience with Google Ads / Google App Campaigns and additional paid acquisition channels such as Meta, TikTok, DSPs, or mobile ad networks. • Experience with Utility Apps, Mobile Games, or other mobile app products. • Strong understanding of mobile attribution and experience with MMPs such as AppsFlyer, Adjust, or Singular. • Strong understanding of key UA metrics, including CPI, CPA, ROAS, LTV, retention, and payback. • Strong analytical skills and the ability to make campaign and budget decisions based on performance data. • Experience working with international markets is preferred. • Strong Excel / Google Sheets skills. • Ability to independently launch tests, optimize campaigns, and scale successful acquisition strategies. Strong Advantages • Experience with AppLovin, Moloco, Mintegral, Liftoff, Taboola, DV360, Kayzen, or similar DSPs/mobile advertising networks. • Experience with CTV or programmatic advertising. • Experience with Utility Apps monetized through advertising. • Experience with Google App Campaigns and large-scale Android acquisition. • Experience with OEM, pre-install, or alternative app distribution channels. • Experience with traffic-quality and fraud analysis. • Experience working with AdMob, AppLovin MAX, or other mobile ad monetization platforms. • Experience optimizing campaigns against D1/D7/D30 ROAS and payback targets. • Experience taking a new acquisition channel from initial testing through significant scale. Originally posted on Himalayas

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Remote

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