Head of Marketing (B2B iGaming)

Ажлын байрны тухай

Enjoy Gaming is a software provider focused on creating high-quality digital entertainment experiences, including Slots and Live Games. Our team brings together experienced professionals in game development, product, and design, driven by a passion for innovation and quality. At Enjoy Gaming, we value ownership, excellence, and drive. These principles shape the way we work, collaborate, and build products. Join us and be part of our innovative journey in the gaming world! We are looking for a creative, strategic, and results-driven Head of Marketing to lead and elevate our global brand presence and growth strategy. Reporting directly to the Chief Commercial Officer (CCO), you will be responsible for shaping and executing the company’s end-to-end B2B marketing strategy, driving lead generation, overseeing multi-channel campaigns, and managing our full offline and digital event presence. This role is ideal for an experienced B2B marketing leader in the iGaming industry who can take full ownership of marketing budgets and operations, manage cross-departmental collaboration, build memorable trade show experiences, and significantly boost the company’s market share in a highly competitive market. Requirements About You: • Experience: 4+ years in a senior marketing role (Head of Marketing, Marketing Director) within the B2B iGaming sector (Game Provider, Aggregator, or Platform). • Branding Expertise: Proven track record of developing and executing both B2B product brand strategies and internal employer branding initiatives. • Event Mastery: Hands-on experience in managing large-scale exhibition stands (concept, build-up, logistics, vendors) and hosting off-site VIP events at major iGaming summits (ICE, iGB, SBC, SiGMA). • Commercial Mindset: Strong understanding of B2B lead generation, sales pipelines, and how marketing directly supports revenue growth. • Tool & Asset Proficiency: Familiarity with website CMS platforms, analytics tools (Google Analytics, Hotjar), CRM systems (HubSpot/Salesforce), and design management (Figma, Canva, Photoshop). • Vendor Management: Proven track record of managing external agencies, stand contractors, print suppliers, and PR partners. • Communication: Outstanding oral and written English skills (additional languages are a strong plus). • Soft Skills: High level of ownership, strong cross-functional communication skills (especially with HR and Product teams), stress resilience during busy exhibition seasons, and an eye for creative detail. What goals and responsibilities will you have? 1. End-to-End Marketing Strategy & Growth • Lead, develop, and execute a comprehensive global B2B marketing strategy aligned with commercial priorities and growth objectives. • Manage and allocate the global marketing budget to achieve maximum ROI across brand, lead acquisition, and engagement activities. 2. External & Internal Brand Management • External Branding: Define, champion, and uphold a distinct brand positioning, tone of voice, and visual identity across all external customer and partner touchpoints. • Internal Branding & Culture: Partner with the HR/People team to develop and drive the internal brand strategy, shaping company values, internal communication channels, corporate culture initiatives, and employer branding to align the team around a shared vision. • Brand Governance: Establish and maintain global brand guidelines, design templates, and asset libraries for use across internal departments, remote teams, and external partners. 3. Event Management, Exhibition & Stand Build-Up (Key Focus) • Plan and execute full-cycle participation in major iGaming expos and industry events globally (e.g., ICE Barcelona, iGB Live, SBC Summit, SiGMA). • Stand Development & Build-up: Oversee stand design, spatial layout, contract negotiations, vendor selection, construction logistics, and tech setup on-site. • Event Logistics & Operations: Coordinate booth management, delegate scheduling, promotional merchandise production, catering, and staff briefings. • Side Events & VIP Activation: Conceptualize and host exclusive networking events, dinners, executive meetups, and client parties around major summits. • Event Marketing & ROI: Drive pre-event outreach, lead capture strategies at booths, post-event follow-up campaigns, and performance analysis. 4. Campaign Development & Lead Generation • Plan, coordinate, and execute integrated B2B campaigns across digital, email, social, PR, and partner channels. • Collaborate with Sales and Product teams to align marketing initiatives with lead generation, customer acquisition, and revenue goals. • Design targeted account-based marketing (ABM) campaigns to attract key operators and platform partners. 5. PR, Media & Industry Partnerships • Manage relationships with iGaming media outlets, PR agencies, and event organizers to secure interviews, panel speaker slots, press releases, and thought leadership coverage. • Coordinate joint marketing initiatives and co-branding campaigns with partners, platforms, and clients. 6. Sales Enablement & Collateral Creation • Oversee the creation and upkeep of high-converting commercial decks, product one-pagers, game trailers, interactive demo pages, and promotional toolkits. • Ensure all sales collateral accurately reflects product roadmaps and brand excellence. 7. Social Media & Content Strategy • Drive B2B content and social media presence across LinkedIn, X (Twitter), YouTube, Telegram, and specialized iGaming platforms. • Build engagement with C-level executives, operators, and industry decision-makers through tailored video content, product updates, and insightful articles. 8. Website & Digital Management • Oversee website updates, UI/UX improvements, SEO optimization, and content updates in collaboration with design and web development teams. • Ensure high-conversion landing pages for new game releases, corporate announcements, and recruitment campaigns. 9. Team Leadership, Governance & Analytics • Lead and mentor the marketing team and external vendors. • Track marketing metrics (CAC, ROI, brand awareness, internal engagement, pipeline influence) and present performance reports to executive leadership. What We Offer: • Competitive Salary in EUR: with annual performance reviews to recognize your growth • Flexible Remote Work: balance productivity and comfort • Comprehensive Benefits: including medical insurance, psychologist support, and Polish, Slovak speaking clubs • Generous Paid Time Off: 20 working days of paid vacation, plus 10 additional paid days off, 10 paid sick days, and all national holidays in your country • Professional Development Support: reimbursement for courses, trainings, and certifications • Well-being Perks: support for language classes, sports, massages, or life coaching Please note that feedback on your application will be provided within two weeks if a positive decision is made regarding your candidacy. I give my consent following the Law on the Protection of Personal Data dated June 1, 2010, No. 2297, effective from January 1, 2011, for the processing of information classified as personal data. Originally posted on Himalayas

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